Possibly the biggest mistake you can make when analyzing your own web data or reporting other people's data to them is stopping at what happened. Here's an example....
"Search Engine traffic rose 20% in the last 3 months."
Sweet. So, let's everybody meet at Outback for an awesome blossom with some extra awesome, right? Not so fast my friend. Let's add a little context to that little observation we made above.
Wednesday, April 13, 2011
Web Analytics - The ROI of "Why?"
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